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Meet Reischel
The Passion Prenuer with a Heart of Courage
Reischel Sawyer-Cobb is the founder and CEO of ICANDO. She is a “Passion-preneur” with a heart to encourage, inspire and empower women to live in their true purpose. Reischel has always been very passionate about this and soon realized that her passion is her purpose. Reischel’s vision back in 2017, was initially to start a small mentoring program for young women because she saw a need for that generation.


ICANDO is a Women Empowerment Organization & Brand with a product line of apparel, accessories and cosmetics. ICANDO was launched on August 1, 2020. The ICANDO motto is: I Can Do all things purposed for me. I Can Do ME! The driving force behind our organization is Phil. 4:13 "I CAN DO All things through Christ who strengthens me." ICANDO has a passionate mission to inspire women to walk and live in their true purpose. Empowering and fostering confidence, boldness and truth, our brand exudes the power and ability to overcome every great obstacle with strength and resilience.