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Meet Reischel

The Passion Prenuer with a Heart of Courage

Reischel Sawyer-Cobb is the founder and CEO of ICANDO. She is a “Passion-preneur” with a heart to encourage, inspire and empower women to live in their true purpose. Reischel has always been very passionate about this and soon realized that her passion is her purpose. Reischel’s vision back in 2017, was initially to start a small mentoring program for young women because she saw a need for that generation. 

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ICANDO is a Women Empowerment Organization & Brand with a product line of apparel, accessories and cosmetics. ICANDO was launched on August 1, 2020. The ICANDO motto is: I Can Do all things purposed for me. I Can Do ME!  The driving force behind our organization is Phil. 4:13 "I CAN DO All things through Christ who strengthens me." ICANDO has a passionate mission to inspire women to walk and live in their true purpose. Empowering and fostering confidence, boldness and truth, our brand exudes the power and ability to overcome every great obstacle with strength and resilience. 

Helping women find their purpose

Helping clients find careers they love

Helping clients set healthy life Goals

Personalized Lifestyle Plans


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“I just want you to know that you are truly a blessing to the world and especially to me.  My granddaughters had a wonderful time at the paint and sip. My oldest granddaughter is an introvert and doesn't like going around people, but the paint party allowed her a moment of freedom and expression of her talents. Thank you for giving them an outlet for their creativity and for opening your community to little girls who only know a certain way of life.  You, my sister, are doing ministry on another level and I thank God that I am connected to you and that you avail yourself to me and so many others.  You are a gem and a channel of God's love, grace, and peace.”

“The mere presence of ICANDO is so powerful! Your daily empowering social media posts, the t-shirts and mugs I ordered, the women empowerment conference and the way you’ve given back to the community of women in need have all truly inspired and motivated me to move forward in my true purpose. Your organization is such a blessing to others. Keep walking and working in your purpose.”

“I ordered the ICANDO Lip Gloss and within a few days, it was in my mailbox. Most lip glosses are normally sticky but this one was really smooth and moisturizing. I will definitely be ordering more and sharing the link with others.”

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